We are a team of professionals with well-established cumulative track record of over five decades. We add value to our customers by combining our expertise in data science, deep domain knowledge, and ability to leverage technology.

lead1Sudipt Roy, Ph.D.

B.Tech. (IIT KGP), PGP (IIM B), Ph.D. (Washington University)

Sudipt is a quintessential strategy architect who specializes in finding data-driven solutions to business problems. His strength lies in being able to – distill the business challenge; apply appropriate quantitative techniques to the data; draw managerial insights to create actionable business strategies.

As someone who has straddled both industry and academia in his 25 years as a professional, Sudipt draws on his hands-on experience and a researcher’s curiosity towards changing paradigm.

Till recently Sudipt was on the Marketing faculty at the Indian School of Business (ISB), Hyderabad. Prior to joining the academia, he has been a sales and marketing professional for over a decade. He was the SBU Head for a US-based Fortune 200 company, leading a national sales force. Subsequently, he joined the Indian arm of a Swiss consulting company, and advised several large corporations on diverse business challenges.

An alumnus of IIT and IIM, Sudipt has a PhD in Quantitative Marketing from Washington University. He leverages his academic training and business experience to help corporates identify high-impact opportunities and strategize to get the desired results.

Sudipt is an avid trekker and runner, and has channeled this energy towards co-promoting Data-by-Choice.

krshnaKrishna Pera

B.Sc.Engg. (DEI), GDMM(IFPSM), PGP (IIM Bangalore)

Krishna Pera has 25+ years of leadership experience in Consulting, IT, and KPO business entities. In his last assignment, Krishna was the Head of Global Business Services for Singapore listed Olam International, and prior to that he was the Chief-Operating Officer of Murugappa Group owned KPO specializing in digital content solutions. During his career, he has set-up and scaled several business units from scratch including one e-Commerce initiative, and successfully turned around one mid-sized services company.

Krishna has pioneering experience in setting-up and scaling Shared Services Centers (SSC) and Captive ODCs for Fortune-500 companies, including the first-ever in validated-environment, and is a frequent invitee to global conferences on Shared Services. Considered an expert in managing global roll outs of Enterprise Technologies like SAP, Oracle, i2-Supply Chain, Web Methods et.al, besides Six Sigma BB projects and Balanced Scorecard implementations, he worked across different industry verticals.

A strong believer in leveraging technology for transformation of business, Krishna mentors start-ups working on innovative technology products. Krishna builds on his deep understanding in the areas of Strategic Information Life-cycle Management and Business Transformation to co-promote Data-by-Choice.

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